The blog by Ingenia Direct
Discover Internet solutions for your business
Direct CONTACT is a web-based application that is simple and extremely effective. It allows every Customer to autonomously manage direct marketing activities through emailing , maximising the opportunities offered by the Internet and emails, without entrusting your work to specialised businesses and without complex procedures. This application allows to create a marketing database containing users’ personal data that the Customer collects autonomously or that are recorded through a contact form on the website. Therefore, this software allows your personnel to manage a web database and select specific user groups (through segmentation based on several customisable parameters). In the suite version of Direct CONTACT, the data collected can be used to autonomously plan and start multichannel direct marketing activities, with the possibility to use different communication tools (emails, SMSs, MMSs, envelopes and letters with customised letterheads) in order to build a profitable and durable relationship with users. In addition, Direct CONTACT suite offers the possibility to use emails in graphic format (html, flash). You can select a specific group of contacts from your database and send emails in a customised, simultaneous and automatic way. Each activity is recorded in an archive. The graphics for newsletters is optimised for mobile devices (iPhones, Blackberry, Android).