{"id":2725,"date":"2021-01-11T12:41:21","date_gmt":"2021-01-11T11:41:21","guid":{"rendered":"https:\/\/www.ingeniadirect.com\/about-us\/"},"modified":"2025-02-13T19:59:48","modified_gmt":"2025-02-13T18:59:48","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.ingeniadirect.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tGianni Buonsante - CEO at Ingenia Direct<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tSince 2000, <\/span>\n\t\t\t\t\n\t\t\t\t\twe're skilled in <\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\tDigital Communication<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UI\/UX Design & Branding
Full-stack Development
Copywriting, Photography & Video
Digital Strategy, Digital Marketing & Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since 2000, we have been developing digital communication and marketing strategies for local and international companies in the luxurious digital marketing world.<\/p>\n

We support many types of small and medium companies in developing creative ideas and strategies to achieve concrete results. Such as luxury hotels, art galleries, the design sector, and in all kinds of manufacturing.<\/p>\n

We blend our long and deep experience with advanced strategy, design and technology to achieve digital marketing objectives looking for long-term sustainable growth.<\/p>\n

We have utilised our connections with market leading companies based in Italy and abroad to heighten your experience. The combination of all these features makes us capable of tackling any communication project, taking care of the technological and digital marketing aspects in a way that is anything but standard, making each of our creations a work of art.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gianni Buonsante<\/strong>
Founder & CEO, Ingenia Direct<\/strong><\/h3>\n

UNI 11814:2021-Certified Innovation Manager | Brand Strategist & Creative Director | IT Specialist<\/h4>\n

I live in Puglia, Southern Italy, within a few kilometers of the sparkling sea. I’ve never thought of leaving, for here, I’ve found what feeds my passion, my creativity, and what gives me the utmost joy.<\/h4>\n

At fourteen years old, back in 1986, I first discovered my passion for technology and digital communication by programming on a Commodore C64 and teaching basic coding to adults. This enthusiasm carried through my sole experience as an employee\u2014where I developed UNIX-based solutions for the hospitality industry\u2014and ultimately led me to establish my own software firm in 1995, followed by Ingenia Direct in 2000. Today, we specialise in advanced websites, bespoke software, and digital marketing strategies across Italy, Kenya, Uganda, and England.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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As a UNI 11814:2021-certified Innovation Manager<\/strong>, I guide organisations through digital transformation, fusing technical, strategic, and creative expertise. I craft solutions that enhance the guest experience from booking to departure, collaborating with mid-to-large enterprises spanning luxury, hospitality, logistics, and furniture.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Beyond IT, my creativity and relentless drive for innovation lead me to explore writing, photography, and every form of expressive medium. For me, Brand Strategy<\/strong> represents the perfect balance between creative vision and robust technological know-how<\/strong>\u2014a synergy that allows me to think outside the box, develop pioneering projects centred on people and growth opportunities, and ultimately deliver real value.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\tDigital \r\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\tInnovation\r\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\tTips\r\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\tSkills\r\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\tNew Format\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\tVideo Stories<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Luxury Hospitality Conference Milano<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L’immagine ha sempre avuto un’importanza fondamentale nella comunicazione del lusso di ieri e di oggi.<\/p>\n

Ne parler\u00f2 il prossimo 28 settembre in occasione del Luxury Hospitality Conference a Milano, il primo evento in Italia dedicato al lusso nel settore dell\u2019ospitalit\u00e0.<\/p>\n

Idee, esperienze, visioni e nuovi trend.<\/p>\n

L’edizione 2023 accoglie grandi nomi e casi di successo. Esperti, opinion leader e operatori di rilievo internazionale insieme per confrontarsi su come il lusso possa rispondere alle sfide del mercato e alle esigenze di ospiti con aspettative sempre diverse.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Luxury\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Hospitality Day, Sala dei Bastioni – Palacongressi Rimin, 10 ottobre 2023 dalle 11.30 alle 12.00<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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“LA COMUNICAZIONE DIGITALE EFFICACE COME STRUMENTO DI VENDITA EMOZIONALE”<\/p>\n

Creare l’identit\u00e0 e trasmettere l’esperienza per aumentare le vendite. Il seminario tenuto da Gianni Buonsante, Visual Artist & CEO di Ingenia Direct, offrir\u00e0 spunti interessanti e sapr\u00e0 emozionare con il racconto.<\/p>\n

Un\u2019intera giornata dedicata
\nall\u2019ospitalit\u00e0, per aggiornarsi, cambiare, scoprire nuove idee, strategie, ispirazioni, soluzioni che potrai portare ed applicare nel tuo lavoro.<\/p>\n

Seminari tenuti da testimonial internazionali dell\u2019hotellerie e della ristorazione, imprenditori illuminati e persone straordinarie con esperienze uniche da raccontare, per coinvolgere, stimolare, ma anche emozionare.<\/p>\n

Relatori scelti tra le eccellenze internazionali e tra coloro che in Italia hanno saputo portare innovazione e cambiamento.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Wellness Hospitality Conference Milano<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wellness Hospitality Conference \u00e8 un evento unico di approfondimento e networking, dedicato all\u2019evoluzione del mondo del benessere, ai trend che caratterizzano il settore, ai cambiamenti del comparto termale e degli spa hotel e si rivolge a tutti i professionisti del mondo del benessere.<\/p>\n

La domanda di benessere sta crescendo a un ritmo costante e con la necessaria adozione di strategie da parte dei principali attori, si prevede che il mercato aumenter\u00e0 ben oltre il prossimo quinquennio.<\/p>\n

Wellness Hotel Conference \u00e8 un incontro di approfondimento per offrire una lettura pi\u00f9 chiara delle azioni da intraprendere per rispondere adeguatamente alle sfide future del mercato.<\/p>\n

Un ricco programma con una selezione degli speaker che saliranno sul palco e tratteranno le tematiche pi\u00f9 calde del settore.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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L\u2019importanza della fotografia per l\u2019evoluzione della comunicazione | Rinascita Digitale<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Webinar del 15 maggio 2020<\/p>\n

Gianni Buonsante illustra l\u2019importanza della fotografia nella comunicazione digitale, come portarla avanti anche nelle piccole realt\u00e0 \u2013 dando suggerimenti pratici per la pubblicazione sul website, blog e social. Quando la presenza di un professionista \u00e8 importante per la giusta spinta che pu\u00f2 essere combinazioni agli sforzi locali.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tMOBILTURI porta con INGENIA DIRECT l\u2019evoluzione cucina nell\u2019era digitale.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il 7 novembre 2019 a Erba (CO), nel cuore del distretto del mobile, Gianni Buonsante, digital strategist per Mobilturi, sul palco del roadshow del Registro italiano racconta un caso di successo nella Trasformazione Digitale nel mondo dell\u2019arredo e del design.<\/p>\n

MOBILTURI \u00e8 stata invitata per raccontare la sua storia di successo attraverso l\u2019uso di strategie di marketing digitale nel mondo dell\u2019arredo e del design, in occasione dell\u2019ultima tappa del roadshow Piccole Medie Digitali del Registro .it, l’anagrafe dei nomi .it gestita dall’Istituto di informatica e telematica del CNR di Pisa, incontro tra gli imprenditori ed i professionisti dell\u2019arredo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\"Gianni has the sensitivity to bring worlds together\"\r\n\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t- D. T.<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gianni Buonsante – CEO at Ingenia Direct Since 2000, we’re skilled in Digital Communication UI\/UX Design & Branding Full-stack Development Copywriting, Photography & Video Digital Strategy, Digital Marketing & Branding Online e Offline Since 2000, we have been developing digital communication and marketing strategies for local and international companies in the luxurious digital marketing world. […]<\/p>\n","protected":false},"author":3,"featured_media":1239,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Skilled Digital Communicators since 2000","_seopress_titles_desc":"Since 2000, we're skilled in Digital Communication, UI\/UX Design & Branding, Full-stack Development, Copywriting, Photography & Video, Digital Strategy & Brand Campaigns","_seopress_robots_index":"","footnotes":""},"class_list":["post-2725","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/pages\/2725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/comments?post=2725"}],"version-history":[{"count":6,"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/pages\/2725\/revisions"}],"predecessor-version":[{"id":7457,"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/pages\/2725\/revisions\/7457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/media\/1239"}],"wp:attachment":[{"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/media?parent=2725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}