{"id":5557,"date":"2024-02-06T19:21:00","date_gmt":"2024-02-06T18:21:00","guid":{"rendered":"https:\/\/www.ingeniadirect.com\/?page_id=5557"},"modified":"2024-02-07T14:11:06","modified_gmt":"2024-02-07T13:11:06","slug":"brand-positioning-sculpting-your-unique-market-identity","status":"publish","type":"page","link":"https:\/\/www.ingeniadirect.com\/en\/brand-positioning-sculpting-your-unique-market-identity\/","title":{"rendered":"Brand Positioning: Sculpting Your Unique Market Identity"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tBrand<\/span>\n\t\t\t\t\n\t\t\t\t\tPositioning<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand Positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sculpting Your Unique Market Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We elevate the essence of your brand by defining an unmistakable image and strategic positioning through a detailed journey:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Market Analysis:<\/strong><\/h4>\n

Unveiling the competitive landscape and target audience, laying the groundwork for a winning strategy.<\/p>\n

Positioning and Values: <\/strong><\/h4>\n

Crafting a distinctive identity, anchored to strong and recognizable values.<\/p>\n

Brand Identity:<\/strong><\/h4>\n

Creating a coherent and impactful brand image that resonates with the heart of your target.<\/p>\n

Collateral Brand Experience: <\/strong><\/h4>\n

Designing a holistic brand experience that engages and fascinates customers at every touchpoint.<\/p>\n

Guidelines Definition:<\/strong><\/h4>\n

Establishing a style manual that ensures consistency and quality in every manifestation of the brand.<\/p>\n

Brand Narrative:<\/strong><\/h4>\n

Collaborating with design studios to weave a compelling story that intertwines with the brand’s identity.<\/p>\n

Our Method of Working?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With us, your brand will not only find its space in the market but will shine like a beacon, guiding customers towards an unprecedented experience. We are ready to turn your vision into reality.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Read what our clients are saying about their journey with Ingenia Direct:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ingenia Direct epitomises both brilliance and the ability to target precisely: they are accurate, effective, and exceptionally creative<\/strong> in their thought process. Gianni Buonsante and the Ingenia Direct team exemplify focus and innovation<\/strong>.<\/p>\n

Collaborating<\/strong> with them is extraordinarily effortless<\/strong>. They bring beautiful, contemporary, and feasible ideas to life with great elegance\u2014a culture of ‘savoir faire et savoir \u00eatre’ that not only intrigues and fascinates but also transcends luxury.<\/p>\n

They think and act swiftly in sync with us at Castille Paris and align perfectly with the brand identity of the group<\/strong>. With their effective<\/strong>, competent<\/strong>, and technologically<\/strong> savvy approach, they understand what will work and when, how, and why to achieve tangible results<\/strong> from social media,<\/a> digital marketing and communications to website management<\/a>. They have rapidly propelled Castille to a higher level of acclaim and redemption, resulting in a more successful<\/strong> ROI<\/strong>. The elegance and creativity in their texts and the captivating imagery they create are not just meticulously crafted; they are true works of art.<\/p>\n

We are delighted to have Gianni Buonsante, a truly precious ‘digital artist<\/strong>‘, as our partner!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alessandra Bragoli<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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General Manager – Castille Paris, Starhotels Collezione<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROJECT: Digital Marketing, Social Media Strategy, Content Creation, Insight & Reporting, Social Media Channel Management for Castille Paris.<\/a><\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The dedication and development led by Gianni Buonsante, CEO and Founder of Ingenia Direct, alongside his expert team, have made a remarkable impact.<\/p>\n

The combination of sensibility, creativity, and professionalism has revitalized our digital platform<\/a>, making it a brilliant, unique service that elevates quality and enriches the user experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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President EHMA – European Hotel Managers Association &
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PROJECT: Digital Strategy, Website Design & Development, Digital Marketing, Social Media Strategy, Content Creation, Insight & Reporting, Social Media Channel Management for EHMA - European Hotel Managers Association.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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L’applicazione Ingenia Direct SellfO<\/a><\/strong> \u00e8 stata introdotta con successo alle Terme di Saturnia<\/strong> nel 2024 e ha subito portato notevoli benefici. Grazie a questa soluzione innovativa<\/strong>, i nostri clienti possono comodamente effettuare ordini direttamente dai lettini in piscina, senza mai dover interrompere il loro relax.<\/p>\n

Allo stesso tempo abbiamo utilizzato l’applicazione per migliorare la presa ordine per il servizio Breakfast<\/strong>, servizio molto importante per tutti i resort<\/strong>.<\/p>\n

L’interfaccia semplice e intuitiva<\/strong> ha reso l’esperienza utente estremamente fluida, migliorando la soddisfazione dei nostri ospiti<\/strong>. Inoltre \u00e8 molto semplice nella modifica dei dati<\/strong> e questo ci ha permesso di offrire men\u00f9 su misura e di aumentare la qualit\u00e0 complessiva dell’offerta<\/strong>, rendendo l’esperienza alle Terme di Saturnia ancora pi\u00f9 esclusiva.<\/p>\n

L’introduzione di Ingenia Direct SellfO<\/a><\/strong> ha significativamente migliorato il livello di servizio, ottimizzando i tempi di attesa e incrementando le vendite, contribuendo a rendere il soggiorno dei nostri ospiti pi\u00f9 piacevole e rilassante<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Antonello Del Regno<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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General Manager at Terme di Saturnia | Natural Destination<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROJECT: SellfO, Luxury Self Ordering System<\/a><\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tHo scelto Ingenia Direct per la creazione delle smart digital business card<\/a><\/strong> dell’InterContinental Rome Ambasciatori Palace<\/strong>, e posso dire che \u00e8 stata una decisione perfetta<\/strong>.\r\n\r\nFin dal primo contatto, Gianni Buonsante si \u00e8 dimostrato estremamente disponibile e ha subito compreso le nostre esigenze. Come hotel a 5 stelle lusso<\/strong>, cercavo un prodotto che fosse all’altezza della nostra immagine, e le soluzioni proposte sono state innovative e su misura<\/strong>.\r\n\r\nQuello che mi ha colpito maggiormente \u00e8 stata la cura del dettaglio<\/strong>: ogni aspetto, dalla grafica<\/strong> alla funzionalit\u00e0<\/strong>, \u00e8 stato pensato per riflettere l\u2019eleganza e l\u2019esclusivit\u00e0<\/strong> che ci caratterizzano. Il risultato \u00e8 stato esattamente quello che desideravo: un prodotto raffinato, pratico e in perfetta sintonia con i valori del nostro brand<\/strong>.\r\n\r\nCollaborare con Ingenia Direct \u00e8 stato un vero piacere, e non esiterei a raccomandare il loro servizio a chiunque cerchi qualit\u00e0 e professionalit\u00e0<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Guido Chierchia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Luxury Marketing & Communication Manager at InterContinental\u00ae Rome Ambasciatori Palace<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROGETTO: smart Digital Business Card.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ingenia Direct is a very creative partner in the realisation of our projects.<\/p>\n

My interactions with Gianni Buonsante are always a source of inspiration. His approach to find adopted solutions and his profound understating of the EHMA DNA is the perfect foundation for our fruitful and focused cooperation for our communication to members and the public.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wilhelm Luxem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PROGETTO: Graphic Design.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ho scelto SellfO<\/a><\/strong> perch\u00e9 credo sia il giusto connubio tra un sistema con grafica accattivante e funziona user friendly. <\/strong><\/p>\n

Grazie ad esso non solo ho aumentato il revenue di outlet quali la piscina, la spiaggia ed il room service, ma allo stesso tempo ho incrementato la soddisfazione dei nostri ospiti, che non devono aspettare il passaggio del cameriere per ordinare, questo in parallelo mi ha permesso di ottimizzare le risorse. <\/strong><\/p>\n

Anche in questo caso sono altamente soddisfatto della collaborazione<\/strong> con Gianni ed Ingenia Direct.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vito Francesco Spalluto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Managing Director 7Pines Resort Sardinia, part of Destination by Hyatt<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROGETTO: SellfO, Luxury Self Ordering System<\/a><\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La delegazione italiana di EHMA ha scelto Ingenia Direct per rinnovare ed ampliare la nostra comunicazione digitale<\/a> grazie alla sua lunga e profonda esperienza di strategia, design e tecniche evolute.
\nIl lavoro<\/a> portato a termine da Gianni Buonsante e da sua moglie Terry \u00e8 veramente notevole! Attraverso la loro sensibilit\u00e0, creativit\u00e0 e professionalit\u00e0 sono riusciti a dare un\u2019anima al virtuale, un\u2019espressione caratterizzante al servizio, alla qualit\u00e0 ed all\u2019esperienza.<\/p>\n

Un sito dal design completamente rinnovato e moderno<\/a> dove l\u2019eleganza e il lusso si rispecchiano al meglio!<\/p>\n

Grazie!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ezio A. Indiani <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Delegato Nazionale EHMA & General Manager Hotel Principe di Savoia in Milan<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROJECT: Digital Strategy, Website Design & Development, Digital Marketing, Social Media Strategy, Content Creation, Insight & Reporting, Social Media Channel Management for EHMA - European Hotel Managers Association.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Lavorare con Ingenia Direct per me ha significato mettersi in buone mani, fidarsi e affidarsi a professionisti in grado di riuscire a catturare l\u2019essenza del progetto da comunicare.<\/p>\n

Lo scambio di vedute \u00e8 sempre stato diretto e costruttivo, con l\u2019unico obiettivo di riuscire a realizzare dei prodotti qualitativamente impeccabili, moderni, eleganti, user friendly ed allineati con la brand identity.<\/p>\n

Nel giro di pochi anni il nostro sito internet \u00e8 diventato il principale canale di vendita, ma anche una vetrina infinita di storie, racconti, e idee progettuali.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Michele Centonze<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Head of Sales and Marketing Sextantio<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROJECT: Digital Communication, Website Design & Development, Digital Marketing<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tra i numerosi cambiamenti che il 2020 ci lascer\u00e0 in eredit\u00e0 quello sviluppato a livello tecnologico e multimediale per i nostri ospiti \u00e8 sicuramente tra i pi\u00f9 postivi.<\/p>\n

In collaborazione con Ingenia Direct, per tutto il 2020 abbiamo sviluppato un app<\/a> che ci ha permesso di condividere con i nostri ospiti contenuti, servizi e informazioni utili per migliorare l\u2019esperienza rispettando le regole attualmente in vigore.<\/p>\n

La professionalit\u00e0 e la competenza ventennale sul campo di Ingenia Direct ci ha permesso di sviluppare contenuti in maniera veloce, professionale e soprattutto altamente personalizzabili.<\/p>\n

Infine, il feedback altamente positivo ricevuto direttamente da chi ha utilizzato questa tecnologia ci ha permesso di capire l\u2019importanza e l\u2019evoluzione di tale ambito in futuro.<\/p>\n

Well done guys!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Davide Barbero<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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F&B Director at Hotel Excelsior Venice Lido Resort<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROJECT: Web App showing Menus, Activities & Events<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Siamo davvero molto soddisfatti dal lavoro svolto da Ingenia Direct e Praktik<\/strong>, il loro approccio al mondo dell’ospitalit\u00e0 di lusso \u00e8 davvero unico e completo. Ringraziamo Gianni Buonsante<\/strong> e Marco Truffelli<\/strong> per il supporto strategico al progetto<\/a><\/strong> di Palazzo Sirignano a Napoli<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nunzio e Salvatore Colella.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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President & Managing Director \/ CEO at CAPRI Group<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROGETTO: Brand & Market Positioning | Pre-opening Strategy<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nell\u2019estate 2023 abbiamo introdotto a Fonteverde l\u2019app di Ingenia Direct SellfO<\/a><\/strong> per poter offrire agli Ospiti la possibilit\u00e0 di ordinare comodamente dai lettini a bordo piscina. E\u2019 stato un successo, le vendite sono aumentate in maniera importante andando ad eliminare le passate lamentele sull\u2019inconsistenza del servizio in piscina.<\/p>\n

La piattaforma \u00e8 molto semplice ed intuitiva per l\u2019Ospite, alla struttura alberghiera viene offerta la possibilit\u00e0 di customizzare la proposta rendendola accattivante e ricca di informazioni utili per il fruitore.<\/p>\n

Ho il piacere di conoscere Gianni<\/a> in quanto associato dell\u2019EHMA – European Hotel Managers Association, oltre ad essere una persona squisita \u00e8 un gran professionista sempre disponibile e pronto a trovare le soluzioni migliori in tempi rapidi.<\/p>\n

Well Done Gianni!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Piero Magrino<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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General Manager at Fonteverde Lifestyle & Thermal Retreat | Tuscany<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROGETTO: SellfO, Luxury Self Ordering System<\/a><\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Il nuovo sito di EHMA Italia a cura di Ingenia Direct ha avuto un grande successo grazie alla professionalit\u00e0, esperienza, creativit\u00e0 e senso di innovazione di Gianni e Terry.
\nLa sinergia che si \u00e8 venuta a creare con loro \u00e8 un aspetto fondamentale di questa preziosa collaborazione!<\/p>\n

Grazie!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La Segreteria di EHMA Italian-Chapter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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EHMA – European Hotel Managers Association<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROGETTO: Strategia di Comunicazione Digitale, Sito Web, Social media strategy e Gestione di tutti i canali social per EHMA European Hotel Managers Association.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Dall\u2019inizio del 2019, insieme ad Ingenia Direct, abbiamo avviato un piano di marketing concentrato sui social media<\/a>, dando risalto alle peculiarit\u00e0 de L\u2019Andana e coinvolgendo gli ospiti, riportandogli alla mente i momenti pi\u00f9 belli della loro vacanza.<\/p>\n

Siamo felici di vedere che in una sola stagione di lavoro assieme siamo riusciti a conquistare il secondo posto agli Hospitality Social Awards. Per il prossimo anno, grazie alla competenza, fantasia e sensibilit\u00e0 del nostro partner Ingenia Direct, punteremo sicuramente al primo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vito Francesco Spalluto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tGeneral Manager at L’Andana, a\r\nLeading Hotels of the World\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PROJECT: Digital Strategy, Website Design & Development, Photography & Video [Gianni Buonsante Photography<\/a>], Digital Marketing, Social Media Strategy, Content Creation, Insight & Reporting, Social media Channel Management, Web App showing Menus, Activities & Offers<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Siamo davvero molto soddisfatti del lavoro svolto, sia da un punto di vista creativo sia da un punto di vista tecnico.<\/p>\n

Il nostro nuovo sito internet<\/a> ha la forza di trasmettere la nostra identit\u00e0, in linea con la parte tecnologica di avanguardia. Abbiamo lavorato in sinergia, compresi e supportati. Ogni nostra esigenza \u00e8 stata rispettata. Ogni nostro desiderio esaudito. Competenza, originalit\u00e0 e professionalit\u00e0.<\/p>\n

Queste le qualit\u00e0 di eccellenza che caratterizzano la realizzazione del nuovo sito di Masseria MONTENAPOLEONE. I nostri clienti sono rimasti estremamente colpiti e l’effetto ottenuto \u00e8 stato quello di un “wow” all’unisono. Grazie ad Ingenia Direct. Siete geniali.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alessandra Recchia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Owner at Masseria Montenapoleone<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROJECT: Digital Strategy, Website Design & Development, Photography & Video [Gianni Buonsante Photography<\/a>]<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Alessandra\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Ingenia Direct\u2019s Web App<\/a> is a cost effective, simple and yet comprehensive application that has enabled Rufflets St Andrews to seamlessly introduce contactless guest services during the 2020 pandemic.<\/p>\n

Not only we have been able to look after our guests in a safe and proactive fashion, but this innovative system is working as springboard, generating more creative ideas on how to interact with our existing and prospective guests in the future.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marco Truffelli<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Partner & Managing Director at Rufflets St Andrews<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROGETTO: Web App showing Menus, Activities & Offers to book a table or an activity (Ex. Yoga Class), Delivery e Take Away Orders with Credit Card Payment.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Matteo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ingenia Direct \u00e8 stato per noi un nuovo modo di comunicare, attraverso strategia, immagine e messaggio perfettamente coordinati e poi veicolati attraverso i social e il web. Il tutto in linea con la dinamicit\u00e0 e il cambiamento continuo che questo periodo ci porta a vivere.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Matteo Confalonieri<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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General Manager at L’Albereta Relais & Ch\u00e2teaux<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROJECT: Digital Strategy, Website Design & Development, Photography & Video [Gianni Buonsante Photography<\/a>], Digital Marketing, Social Media Strategy, Content Creation, Insight & Reporting, Social media Channel Management, Web App showing Menus, Activities & Offers.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Gianni Buonsante delivers what he promises and gives excellent consultation along the way. If you need a more personalized approach, with outstanding knowledge of how to digitalize your company… definitely talk to Gianni.<\/p>\n

Plus, and this is very special, once he\u2019s delivered, he\u2019s always there like a guardian angel. GRAZIE GIANNI!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nick Bielak<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Master of Wine – Vinexus, The Italian wine specialists<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROJECT: Digital Communication, Website Design & Development with a search section for producers and grape varieties by region on the map.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Giuseppe\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Non \u00e8 facile trovare un partner che fornisca un servizio di alto livello senza cadere nella omologazione\/standardizzazione. Al contrario Ingenia Direct, negli anni di fattiva collaborazione, ha compreso appieno la visione di Vestas Hotels & Resorts e dopo averla fatta propria l\u2019ha inserita in un progetto di comunicazione a lungo termine, ponendosi degli obbiettivi ambiziosi ma al contempo realistici e confacenti con le esigenze del nostro Hotel Brand e dei nostri tre alberghi Risorgimento Resort, Lecce *****Deluxe \u2013 Hotel President, Lecce **** Superior \u2013 Eos Hotel, Lecce ***. Questo \u00e8 il contributo che Gianni Buonsante ha saputo dare alla nostra realt\u00e0, grazie alla sua propositivit\u00e0 e professionalit\u00e0.<\/p>\n

Ci ha aiutato a raggiungere traguardi soddisfacenti in termini di engagement e brand awareness con lo sviluppo della comunicazione sui social network<\/a>, fornendo spunti importanti per la nostra crescita ma soprattutto un servizio attento e ricucito su misura per le nostre esigenze.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Giuseppe Mariano<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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General Manager at Vestas Hotels & Resorts<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROJECT: Digital Marketing, Social Media Strategy, Content Creation, Insight & Reporting, Social Media Channel Management.<\/a><\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"il\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u2026grandissima esperienza, innata professionalit\u00e0, capacit\u00e0 di problem solving, ottimizzazione dei tempi e del lavoro, cortesia ed educazione (che non sempre si trovano), questi sono i valori di INGENIA DIRECT che abbiamo riscontrato in questi anni di partnership e di condivisione di progetti.<\/p>\n

I nostri importanti clienti nel travel luxury, in cui abbiamo portato una progettualit\u00e0 condivisa, hanno sempre esaltato le loro doti tecnologiche ed innovative.<\/p>\n

Squadra che vince, non si cambia.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fabiana & Luca <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Co-Founders at Il mondo di Scimpa<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROJECT: Web App showing Menus, Activities & Offers.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tServices<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tBrand Positioning<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Services Brand Positioning Brand Positioning Sculpting Your Unique Market Identity We elevate the essence of your brand by defining an unmistakable image and strategic positioning through a detailed journey: Market Analysis: Unveiling the competitive landscape and target audience, laying the groundwork for a winning strategy. Positioning and Values: Crafting a distinctive identity, anchored to strong […]<\/p>\n","protected":false},"author":3,"featured_media":5596,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Brand Positioning by Ingenia Direct: Sculpting Your Unique Market Identity ","_seopress_titles_desc":"We elevate the essence of your brand by defining an unmistakable image and strategic positioning through a detailed journey. With us, your brand will not only find its space in the market but will shine like a beacon, guiding customers towards an unprecedented experience. We are ready to turn your vision into reality.\r\n","_seopress_robots_index":"","footnotes":""},"class_list":["post-5557","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/pages\/5557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/comments?post=5557"}],"version-history":[{"count":5,"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/pages\/5557\/revisions"}],"predecessor-version":[{"id":5714,"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/pages\/5557\/revisions\/5714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/media\/5596"}],"wp:attachment":[{"href":"https:\/\/www.ingeniadirect.com\/en\/wp-json\/wp\/v2\/media?parent=5557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}