
WHAT’S THE NEXT MOST IMPORTANT GUEST YOU’LL HAVE AT YOUR HOTEL?
The “next” most important “guest” discovering your hotel today isn’t a traveller at all.
It is Artificial Intelligence.
If that concept seems disconcerting, it probably is. Confusion is usually the clearest indication that reality has passed strategy by.
The Travel Funnel Has Changed – Quietly, But Fundamentally
Travelers are now planning luxury vacations using Conversational AI tools before ever opening a browser or typing in a hotel name into Google. These travellers are asking layered, emotional, very specific questions that traditional keyword-based search strategies cannot answer.




