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Since 1991, I’ve been immersed in the world of high-end hospitality, guiding iconic hotels through their digital transformation. Over three decades, I’ve collaborated closely with owners and general managers on stunning projects, weaving family stories into successful, innovative hospitality models.
At Ingenia Direct, since 2000, we’ve expertly crafted the online presence for numerous Hotels & Resorts, both in Italy and internationally. Our services are bespoke, integrating seamlessly and amplifying each property’s unique essence across all channels.
As a distinguished Italian boutique specializing in luxury hospitality consultancy, we bring to the table a rich tapestry of top-tier industry expertise, with a strong emphasis on website design, digital marketing, and photography. Our collective of seasoned professionals boasts over 23 years of experience in constructing dynamic, bespoke strategies tailored specifically to our clients. Our unique blend of creative vision and strategic prowess makes us the ideal partner for cultivating and expanding the prestigious presence of your hospitality brand.
We’re not just providers; we’re partners, enriching your team and integrating with existing software, transforming costs into valuable investments.
Gianni Buonsante
Founder and CEO
Ingenia Direct
Elevate your hotel’s digital narrative with our bespoke website design and strategy.
We craft a digital experience that mirrors the anticipation and elegance of a guest’s stay, ensuring every detail resonates with your hotel’s essence.
Our approach centers on the guest experience, harmonious design, unique content creation, and advanced development techniques.
This holistic strategy has remarkably increased direct bookings and operational efficiency, while focusing on quality-driven organic content positioning.
A Tailored Approach
At the heart of our web design philosophy is a blend of experience and specialization. Our journey in various sectors has led us to a niche expertise in the travel and hospitality industry.
Understanding Hotels, Mastering Websites – We’ve Perfected the Art.
Voyage of Discovery
Our process initiates with an immersive exploration of your hotel – understanding your product, brand, and ethos in depth. To mirror your essence online, we first embrace it offline.
An audit of your existing website (if available) lets us gauge what’s working and what’s not. Establishing a performance benchmark for your current online presence, we set a foundation to measure the strides made by your new website.
This comprehensive understanding allows us to weave your brand’s narrative seamlessly through your website.
Blueprint of Excellence
Crafting your website’s structure and content is critical, though seemingly less glamorous. We meticulously chart out the journey of your users across various devices, ensuring every function is considered. This results in detailed wireframe prototypes – the interactive blueprint of your website’s final form.
The outcome? A website where booking is intuitive and navigation is not just easy, but an inspiring journey in itself.
Design Philosophy
Expect more than just aesthetic appeal. Our design ethos encompasses on-brand elegance, industry-leading performance, and effortless user experience – all as a standard.
Our unique design process is meticulously crafted. We consider user behavior, typography, optimal use of white space, strategic call-to-action placements, and color psychology to create a design that not only looks stunning but also drives conversions.
We ensure your website’s design and content align precisely with your guests’ expectations. Striking the perfect balance between promise and delivery is our forte.
Building Excellence
Now, we delve into the technical mastery. Our developers transform the website’s framework using cutting-edge HTML5, CSS3, and JavaScript, ensuring seamless integration with booking engines, social platforms, chatbots, and more.
Built on the robust, flexible, and secure WordPress CMS, a platform powering over 810 million websites globally, we promise a website that’s not just industry-leading but also deeply aligned with your and your guests’ needs.
Countdown to Launch
As launch day nears, the excitement is palpable. We meticulously prepare, ensuring every detail is perfected – from content to pixel-perfect imagery. Rigorous testing on various devices and browsers ensures flawless performance.
After thorough final checks, we’re set for takeoff. But remember, this is just the beginning. Our commitment extends beyond launch – be it supporting your website, refining your online advertising strategy, or enhancing conversions through CRO (Conversion Rate Optimisation). We’re with you for the long haul.
Pacini Group, Shedir Collection, Palazzo Roma a Leading Hotel of the World, EHMA European Hotel Managers Association, EHMA Italian Chapter, Hotel Il Pellicano a Leading Hotel of the World, La Posta Vecchia a Leading Hotel of the World, Borgo Egnazia a Leading Hotel of the World, L’Albereta Relais & Châteaux, L’Andana Resort Tuscany a Leading Hotel of the World, Masseria San Domenico a Leading Hotel of the World, Sextantio – Le Grotte della Civita, Sextantio – Palazzo della Civita, Sextantio – Santo Stefano di Sessanio, Grand Hotel et de Milan a Leading Hotel of the World, STRAFhotel & bar Milano a member of Design Hotels, Masseria Montenapoleone, Marasa Africa, The Majlis Kenya, Tribe Hotel a member of Design Hotels, Trademark Hotel a member of Design Hotels, The Village Market Nairobi, Borgo del Tempo Ritrovato…
have all benefited from our expertise.
In our world of digital marketing and social media strategy, we craft authentic experiences tailored to the unique audience of each property.
Our creations in images and videos are rooted in the desires and needs of your guests, fostering genuine connections and making each guest feel uniquely valued.
This approach has significantly boosted engagement and expanded our clients’ fan base.
As connoisseurs of the hotel industry, we possess unparalleled insights to illuminate your path. Our approach begins with a comprehensive audit of your social media presence, benchmarking it against peers and competitors to pinpoint areas of strength and opportunity. From there, we devise a groundbreaking strategy that enhances your successes, eliminates inefficiencies, and propels you towards your next significant milestone. Let us redefine excellence for your brand.
Castille Paris Starhotels Collezione, Borgo Egnazia a Leading Hotel of the World, La Perla Corvara a Leading Hotel of the World – Famiglia Costa, Verdura Resort a Roccoforte Hotel, L’Albereta Relais & Châteaux, L’Andana Resort Tuscany a Leading Hotel of the World, EHMA European Hotel Managers Association, EHMA Italian Chapter, Vestas Hotels & Resorts, Borgo del Tempo Ritrovato…
have all benefited from our expertise.
Our success story was even showcased by CNR in Pisa, where we shared our digital excellence in the panel “Feeling at Home Online: Success Stories in SMEs of Furnishing and Design”.
In the art of visual storytelling, every image is a chapter.
Our photographic narrative and engaging video production are not just about capturing scenes but about evoking emotions and stories that touch the soul.
By portraying destinations in their true, vivid dimensions, we inspire the longing to explore them.
Our work has brought to life the allure of renowned properties like Borgo Egnazia, The First Roma, L’Andana, L’Albereta Relais & Châteaux, and many more.
Discover more about our storytelling magic.
Borgo Egnazia a Leading Hotel of the World, The First Roma Arte, The First Roma Dolce, The First Roma Musica, L’Albereta Relais & Châteaux, L’Andana Resort Tuscany a Leading Hotel of the World, Verdura Resort a Roccoforte Hotel, 7Pines Resort Sardinia – part of Destination by Hyatt, 7Pines Resort Ibiza – part of Destination by Hyatt, Sextantio – Le Grotte della Civita e Palazzo della Civita, Sextantio – Santo Stefano di Sessanio, EHMA European Hotel Managers Association, EHMA Italian Chapter, Borgo del Tempo Ritrovato…
Elevate your hotel’s operational efficiency with our tailored web applications. Designed to improve performance across various departments and meet guest needs, our suite includes:
Experience our innovative solutions that redefine hospitality excellence.
Armani Hotel Milano, Borgo Egnazia a Leading Hotel of the World, Borgo San Felice Relais & Châteaux, Hotel Excelsior Venice Lido Resort, Terme di Saturnia Natural Destination, Grotta Giusti Thermal Spa Resort Tuscany Autograph Collection Hotels A member of IHC, Fonteverde Lifestyle & Thermal Retreat Tuscany a Leading Hotel of the World A member of IHC, 7Pines Resort Sardinia – part of Destination by Hyatt, L’Albereta Relais & Châteaux, L’Andana Resort Tuscany a Leading Hotel of the World, La Perla Corvara a Leading Hotel of the World – Famiglia Costa, Abi d’Oru Sardinian Beach Hotel & Spa, Iniziative Venete Group …
and others have witnessed this transformation firsthand.
Step into the future of hospitality with our Immersive Virtual Reality Experiences and Virtual Site Inspections. We bring destinations to life, allowing guests to emotionally connect with a place before they even arrive.
Discover a new dimension of showcasing your property, where virtual explorations create real excitement and anticipation.
Regione Puglia, Planetaria Hotels, Massimo Villas, Masseria Montenapoleone…
Transform your networking with our Smart Digital Business Cards.
These digital cards not only replace traditional business cards but also serve as dynamic brochures or directories, available in eco-friendly materials like PVC, metal, or bamboo.
Utilizing NFC technology for effortless sharing, and with a QR-code option for wider compatibility, these cards are a green choice, reducing paper usage and CO2 emissions.
They are easily updateable, elegantly personalized, and can encompass products, services, and portfolios in one platform.
Join the ranks of hotels who have already chosen this innovative networking solution!
Introducing SellfO, our game-changing web app for luxury hospitality. With no app installation needed, guests can order directly from their smartphones or tablets anywhere on your property.
This privacy-friendly system uses QR codes for effortless ordering.
Guests can easily access menus, nutritional information, and wine pairings, while your staff receives instant updates.
Proven to boost F&B orders and reduce complaints, our clients like – Piero Magrino per Fonteverde Lifestyle & Thermal Retreat Tuscany e Vito Spalluto per 7Pines Resort Sardinia part of Destination by Hyatt have seen remarkable improvements in sales and guest satisfaction with SellfO.
Redefine Your Hospitality Experience with Our Holistic Approach
Discover our holistic approach that seamlessly blends with your existing infrastructure, enhancing the overall guest experience. Our deep understanding of the luxury hospitality sector, combined with cutting-edge software skills, ensures long-term synergies and immediate integration in targeted projects. We focus on operational and sales aspects with minimal impact on internal resources, elevating the quality and service perception.
Facing new challenges or have ideas for ongoing projects? Let us offer you a personalized, complimentary consultation session to navigate the path to success.
"Travel begins in the mind! When guests book a vacation, they seek memorable experiences. Imagine if we could digitalize these experiences, transforming the way we sell travel. Let's redefine the travel experience together."
EHMA has chosen Ingenia Direct to revamp its website and expand its digital communication to support its philosophy that seeks long-term sustainable growth in addition to offering a long and deep experience in strategy, design and professional hands-on techniques.
Ingenia Direct epitomises both brilliance and the ability to target precisely: they are accurate, effective, and exceptionally creative in their thought process. Gianni Buonsante and the Ingenia Direct team exemplify focus and innovation.
Collaborating with them is extraordinarily effortless. They bring beautiful, contemporary, and feasible ideas to life with great elegance—a culture of ‘savoir faire et savoir être’ that not only intrigues and fascinates but also transcends luxury.
They think and act swiftly in sync with us at Castille Paris and align perfectly with the brand identity of the group. With their effective, competent, and technologically savvy approach, they understand what will work and when, how, and why to achieve tangible results from social media, digital marketing and communications to website management. They have rapidly propelled Castille to a higher level of acclaim and redemption, resulting in a more successful ROI. The elegance and creativity in their texts and the captivating imagery they create are not just meticulously crafted; they are true works of art.
We are delighted to have Gianni Buonsante, a truly precious ‘digital artist‘, as our partner!
General Manager – Castille Paris, Starhotels Collezione
The dedication and development led by Gianni Buonsante, CEO and Founder of Ingenia Direct, alongside his expert team, have made a remarkable impact.
The combination of sensibility, creativity, and professionalism has revitalized our digital platform, making it a brilliant, unique service that elevates quality and enriches the user experience.
President EHMA – European Hotel Managers Association &
National Delegate Greece & Cyprus
L’applicazione Ingenia Direct SellfO è stata introdotta con successo alle Terme di Saturnia nel 2024 e ha subito portato notevoli benefici. Grazie a questa soluzione innovativa, i nostri clienti possono comodamente effettuare ordini direttamente dai lettini in piscina, senza mai dover interrompere il loro relax.
Allo stesso tempo abbiamo utilizzato l’applicazione per migliorare la presa ordine per il servizio Breakfast, servizio molto importante per tutti i resort.
L’interfaccia semplice e intuitiva ha reso l’esperienza utente estremamente fluida, migliorando la soddisfazione dei nostri ospiti. Inoltre è molto semplice nella modifica dei dati e questo ci ha permesso di offrire menù su misura e di aumentare la qualità complessiva dell’offerta, rendendo l’esperienza alle Terme di Saturnia ancora più esclusiva.
L’introduzione di Ingenia Direct SellfO ha significativamente migliorato il livello di servizio, ottimizzando i tempi di attesa e incrementando le vendite, contribuendo a rendere il soggiorno dei nostri ospiti più piacevole e rilassante.
General Manager at Terme di Saturnia | Natural Destination
Ingenia Direct is a very creative partner in the realisation of our projects.
My interactions with Gianni Buonsante are always a source of inspiration. His approach to find adopted solutions and his profound understating of the EHMA DNA is the perfect foundation for our fruitful and focused cooperation for our communication to members and the public.
Ho scelto SellfO perché credo sia il giusto connubio tra un sistema con grafica accattivante e funziona user friendly.
Grazie ad esso non solo ho aumentato il revenue di outlet quali la piscina, la spiaggia ed il room service, ma allo stesso tempo ho incrementato la soddisfazione dei nostri ospiti, che non devono aspettare il passaggio del cameriere per ordinare, questo in parallelo mi ha permesso di ottimizzare le risorse.
Anche in questo caso sono altamente soddisfatto della collaborazione con Gianni ed Ingenia Direct.
Managing Director 7Pines Resort Sardinia, part of Destination by Hyatt
La delegazione italiana di EHMA ha scelto Ingenia Direct per rinnovare ed ampliare la nostra comunicazione digitale grazie alla sua lunga e profonda esperienza di strategia, design e tecniche evolute.
Il lavoro portato a termine da Gianni Buonsante e da sua moglie Terry è veramente notevole! Attraverso la loro sensibilità, creatività e professionalità sono riusciti a dare un’anima al virtuale, un’espressione caratterizzante al servizio, alla qualità ed all’esperienza.
Un sito dal design completamente rinnovato e moderno dove l’eleganza e il lusso si rispecchiano al meglio!
Grazie!
Delegato Nazionale EHMA & General Manager Hotel Principe di Savoia in Milan
Lavorare con Ingenia Direct per me ha significato mettersi in buone mani, fidarsi e affidarsi a professionisti in grado di riuscire a catturare l’essenza del progetto da comunicare.
Lo scambio di vedute è sempre stato diretto e costruttivo, con l’unico obiettivo di riuscire a realizzare dei prodotti qualitativamente impeccabili, moderni, eleganti, user friendly ed allineati con la brand identity.
Nel giro di pochi anni il nostro sito internet è diventato il principale canale di vendita, ma anche una vetrina infinita di storie, racconti, e idee progettuali.
Head of Sales and Marketing Sextantio
Tra i numerosi cambiamenti che il 2020 ci lascerà in eredità quello sviluppato a livello tecnologico e multimediale per i nostri ospiti è sicuramente tra i più postivi.
In collaborazione con Ingenia Direct, per tutto il 2020 abbiamo sviluppato un app che ci ha permesso di condividere con i nostri ospiti contenuti, servizi e informazioni utili per migliorare l’esperienza rispettando le regole attualmente in vigore.
La professionalità e la competenza ventennale sul campo di Ingenia Direct ci ha permesso di sviluppare contenuti in maniera veloce, professionale e soprattutto altamente personalizzabili.
Infine, il feedback altamente positivo ricevuto direttamente da chi ha utilizzato questa tecnologia ci ha permesso di capire l’importanza e l’evoluzione di tale ambito in futuro.
Well done guys!
F&B Director at Hotel Excelsior Venice Lido Resort
Nell’estate 2023 abbiamo introdotto a Fonteverde l’app di Ingenia Direct SellfO per poter offrire agli Ospiti la possibilità di ordinare comodamente dai lettini a bordo piscina. E’ stato un successo, le vendite sono aumentate in maniera importante andando ad eliminare le passate lamentele sull’inconsistenza del servizio in piscina.
La piattaforma è molto semplice ed intuitiva per l’Ospite, alla struttura alberghiera viene offerta la possibilità di customizzare la proposta rendendola accattivante e ricca di informazioni utili per il fruitore.
Ho il piacere di conoscere Gianni in quanto associato dell’EHMA – European Hotel Managers Association, oltre ad essere una persona squisita è un gran professionista sempre disponibile e pronto a trovare le soluzioni migliori in tempi rapidi.
Well Done Gianni!
General Manager at Fonteverde Lifestyle & Thermal Retreat | Tuscany
Il nuovo sito di EHMA Italia a cura di Ingenia Direct ha avuto un grande successo grazie alla professionalità, esperienza, creatività e senso di innovazione di Gianni e Terry.
La sinergia che si è venuta a creare con loro è un aspetto fondamentale di questa preziosa collaborazione!
Grazie!
EHMA – European Hotel Managers Association
Dall’inizio del 2019, insieme ad Ingenia Direct, abbiamo avviato un piano di marketing concentrato sui social media, dando risalto alle peculiarità de L’Andana e coinvolgendo gli ospiti, riportandogli alla mente i momenti più belli della loro vacanza.
Siamo felici di vedere che in una sola stagione di lavoro assieme siamo riusciti a conquistare il secondo posto agli Hospitality Social Awards. Per il prossimo anno, grazie alla competenza, fantasia e sensibilità del nostro partner Ingenia Direct, punteremo sicuramente al primo.
Siamo davvero molto soddisfatti del lavoro svolto, sia da un punto di vista creativo sia da un punto di vista tecnico.
Il nostro nuovo sito internet ha la forza di trasmettere la nostra identità, in linea con la parte tecnologica di avanguardia. Abbiamo lavorato in sinergia, compresi e supportati. Ogni nostra esigenza è stata rispettata. Ogni nostro desiderio esaudito. Competenza, originalità e professionalità.
Queste le qualità di eccellenza che caratterizzano la realizzazione del nuovo sito di Masseria MONTENAPOLEONE. I nostri clienti sono rimasti estremamente colpiti e l’effetto ottenuto è stato quello di un “wow” all’unisono. Grazie ad Ingenia Direct. Siete geniali.
Owner at Masseria Montenapoleone
The Ingenia Direct’s Web App is a cost effective, simple and yet comprehensive application that has enabled Rufflets St Andrews to seamlessly introduce contactless guest services during the 2020 pandemic.
Not only we have been able to look after our guests in a safe and proactive fashion, but this innovative system is working as springboard, generating more creative ideas on how to interact with our existing and prospective guests in the future.
Partner & Managing Director at Rufflets St Andrews
Ingenia Direct è stato per noi un nuovo modo di comunicare, attraverso strategia, immagine e messaggio perfettamente coordinati e poi veicolati attraverso i social e il web. Il tutto in linea con la dinamicità e il cambiamento continuo che questo periodo ci porta a vivere.
General Manager at L’Albereta Relais & Châteaux
Gianni Buonsante delivers what he promises and gives excellent consultation along the way. If you need a more personalized approach, with outstanding knowledge of how to digitalize your company… definitely talk to Gianni.
Plus, and this is very special, once he’s delivered, he’s always there like a guardian angel. GRAZIE GIANNI!
Master of Wine – Vinexus, The Italian wine specialists
Non è facile trovare un partner che fornisca un servizio di alto livello senza cadere nella omologazione/standardizzazione. Al contrario Ingenia Direct, negli anni di fattiva collaborazione, ha compreso appieno la visione di Vestas Hotels & Resorts e dopo averla fatta propria l’ha inserita in un progetto di comunicazione a lungo termine, ponendosi degli obbiettivi ambiziosi ma al contempo realistici e confacenti con le esigenze del nostro Hotel Brand e dei nostri tre alberghi Risorgimento Resort, Lecce *****Deluxe – Hotel President, Lecce **** Superior – Eos Hotel, Lecce ***. Questo è il contributo che Gianni Buonsante ha saputo dare alla nostra realtà, grazie alla sua propositività e professionalità.
Ci ha aiutato a raggiungere traguardi soddisfacenti in termini di engagement e brand awareness con lo sviluppo della comunicazione sui social network, fornendo spunti importanti per la nostra crescita ma soprattutto un servizio attento e ricucito su misura per le nostre esigenze.
General Manager at Vestas Hotels & Resorts
…grandissima esperienza, innata professionalità, capacità di problem solving, ottimizzazione dei tempi e del lavoro, cortesia ed educazione (che non sempre si trovano), questi sono i valori di INGENIA DIRECT che abbiamo riscontrato in questi anni di partnership e di condivisione di progetti.
I nostri importanti clienti nel travel luxury, in cui abbiamo portato una progettualità condivisa, hanno sempre esaltato le loro doti tecnologiche ed innovative.
Squadra che vince, non si cambia.
Co-Founders at Il mondo di Scimpa
Since 2000, we have been developing digital communication and marketing strategies for local and international companies in the world of luxury digital marketing world.
We blend our long and deep experience with advanced strategies, design and modern hands-on techniques to achieve digital marketing objectives looking for long-term sustainable growth.
VertigoVR.it for your Immersive VR / AR Experience
Key Partner of EHMA - European Hotel Managers Association
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